• Corporations
• Cities, agencies, and districts
• Non-profits
From strategic, crisis and policy communications to campaigns, public affairs, and community relations, our background in law and government enables Szabo & Associates to offer its clients a unique continuum of services and expertise.
You can find our work in...
01
Strategic Communications
We tell stories with purpose and passion. From national print publications, broadcast television news to your neighborhood newspaper, we've done it all. Our legal, policy and law enforcement background makes us experts at distilling complex concepts into digestible messaging. And whether you're on offense or defense, if you have a goal we can help make it a reality.02
Crisis
Your reputation means everything to you, and it means the world to us. Reputation management is our specialty, and our experience handling crisis communications is second to none. Whether you're facing a crisis or proactively working to avert one, Szabo & Associates will be by your side to shield your reputation and restore your brand.
03
Public Affairs
We're different, and we love a good fight. We've taken on some of the world's largest and most well-resourced industries, and we won. We've directed public affairs campaigns around massive developments, new jails, and billion dollar government contracts. Our experience working on both sides of controversial development and legislative fights and our legal, communications, campaign, and public policy background enables us to deliver quality service and superior outcomes.
Right by your side.
Our Clients Include
• Law Firms
• Law enforcement agencies
• Journalists
• Celebrities & High Net-Worth Individuals
• Victims
MAKING IT HAPPEN
Max Szabo
Founder
Max Szabo is a veteran strategist, communications expert and licensed attorney. He has developed and successfully executed hundreds of high-profile initiatives for elected officials, agencies, non-profits, labor organizations, developers and Fortune 500 corporations. Szabo led strategic communications and served as a top advisor to Daniel Lurie's successful campaign for mayor of San Francisco. He was previously a senior adviser to San Francisco's top prosecutor where he served as an Assistant District Attorney and Director of Communications and Legislative Affairs. There Szabo led several successful reform efforts and directed landmark legislative initiatives including SB 962, a 2014 law which required the smartphone industry to pre-install a "kill switch" on every device sold. SB 962 has widely been credited with a global decline in violent smartphone robberies. Szabo was also a co-architect of legislative initiatives such as AB 1076, a first-of-its-kind effort that automated record clearance to provide expanded employment and housing opportunities for millions of Californians.
Szabo is a California media market specialist. He is regularly quoted by the media and has given hundreds of television and radio interviews. He has deep relationships with elected officials across California, with law enforcement leaders, criminal justice reform advocates, and with members of the community. Szabo earned his law degree from the University of San Francisco where he graduated with honors. He is a member of the California State Bar.